Union Ice keeping it classy. There is something so refreshing about these signs. So clean, no fuss. Just tellin' you who they are, no confusion with gaudy gradients and spiffy photoshop filters.
I came across some classic ads this morning, since it's Super Bowl and Olympic Season. These are classic. Here is the legendary Apple 'Mac' commercial.
A lot of inspiration comes from old road signage and vintage oil company designs, for me. It was all about the message. Clean and to the point without any photoshop filters to get in the way. Raw...
Here is the first of many to come. Union Oil, Union 76 and Unocal are all legendary evolutions of an iconic brand and logo. Good times.
Fonts and typefaces make my world go round. I have put together a tribute to the typefaces that have come to my rescue time and time again.
Univers is legible and easy on the eyes.
Futura has a sleek refined feel that fits the bill more often than not.
Stymie is my font of choice when a serif is called for. The slabs on this face would make any parent proud.
Helvetica is the font that you never noticed. The 007 of all fonts.
Garamond is the refined serif on my list. The bolder the better.
Neutra has an architectural feel that wears it's purpose for all to see. It's a flirt font.
Frutiger is a no nonsense font that gets the job done. A blue-collar font. So Union.
Atlantique is from the Archive family and is one of two specialty fonts that I allow into the repertoire. Sexy.
Roundface Script is from the Archive family and the second specialty font that has a quirky side. It's the font you want to be friends with but not take to a black tie event.
Just got back from a nice long weekend in Mammoth. The snow was all I could ask for and the weather was perfecto. 40 degrees, no wind and a light snow dusting on Saturday. It was a prefect welcome back to snowboarding trip, as I have not been snowboarding on over 5 years.
We stomped all over the mountain and it was like riding a bike. Started the trip off with some full-moon snow shoe hiking and capped off the remaining days with snowboarding up and down all that Mammoth had to offer.
Over the next few weeks I will be posting some more photos from the trip. The main focus of photos will be from an antique shop/garage we stopped into. As some of you may remember from the OG Newbaric "Full Service" logo, I have a little infatuation with old school full service stations. This was heaven. Some more photos of vintage service stations to follow...
I love weather. Look at what a little weather can do for us; it gave us a waterfall. Now this usually is a wet patch on the side of the cliff, but with this current storm, a full-on rain-forest-style waterfall has erupted in Dana Point. Pretty amazing. What's even more amazing is the crowd and curiosity that this overflow of water has created. We all crave a little weather now-and-again, especially in southern California.
Check out my flickr post in the near future where I will have all the photos from this session uploaded. Good times.
Just got a new lens for the a700. It's a workhorse, do it all lens. The kind you take with you on a trip so you don't have a bag full of lenses. So far the results have been great. Fast, for what it is, and great optical quality. It has already completed a clients product photoshoot and a mountain bike ride. I will post some of the results on flickr.
In the thick of a website design right now. All things considered, design is design. It has to work if it is on paper or on a screen. Speaking of paper, almost finished with CoastLines bi-annual report for Coast Hills. Very happy with the progress. Images to come in the following week. Good good.
No introduction needed. Hatch Show Print. Inspiration that goes for decades.... and decades.... The raw quality of letterpress and simplicity get the point across, fast.
When you are done with the video, buy the book. Should be mandatory to have on the bookshelf...
Great article today on Dexigner about Designers taking the initiative on brand design and marketing. After all it's our business. Read more about my rant in the BRANDAID section, or read the full article from Design Week here.
The new year has kicked off like last year ended... busy! I have been blessed with some great clients and damn good projects, and for that I am thankful. A BIG shout out to you all. You make Newbaric go round. I will have a much needed update to my work section in the near future. Some silly fun projects and amazing results will follow shortly...
Have a great start to 2010. Y'all come back now...
For the last five years Newbaric has had the honor of creating promotional and Christmas season designs for ChopShop. It's always something fresh, every season, for their clients to appreciate.
I painted the 'playground' with acrylic on wood panel with a hint of "Bob Ross" for humor's sake. Then I shot the art and applied it to the classic gold frame and "grandma's" wallpaper. The vibe of this card/poster fits the ChopShop M.O. A little quirky and 'off' with just enough humor to keep yourself in check... The "playground" theme with the surf/skate/snow vibe comes from ChopShop's main market. They do the filming, production and editing for FUEL TV among many other action sports projects. Check them out.
Rhythm has been keeping the hands and brain busy for the last few months. Here is a sample of the Christmas card and tee shirt graphic that will be representing RHYTHM this season. Look for Rhythm in a shop near you for some seriously fresh gear to keep things moving...
The young guns at Calfin took a serious step in the right direction with their new identity. Newbaric dialed them in a logo that is classy with a hint of that blue-collared "guild" vibe. It will represent the company on their fins, and all printed collateral. The icon "seal" and the logotype will be applied accordingly to different media. More photos of the identity system in action to come... Order up a custom fin from these fine young lads, they are in the factory waiting...
Newbaric has teamed up with Rhythm for all things design. This elephant will be showing up quite a bit representing Rhythm Trunk Co. Newbaric hand-drawn elephant with a meat pie and beverage, add some classy Neutra type and voila!
Rhythm Trunk Co. presents Happy Hour at the Bondi Bar. Keep your eye out for some fresh Rhythm gear at your local shop. See you at the show. The Shys play live at 9pm on February 3rd.
So the crew at Infinity needed some graphics for the company rig and we did it up right. Wanted something clean, but bold. I don't think you can miss this classy automobile rolling up and down the coast. It just made it's maiden voyage up to Santa Barbara for the big swell. The 'I' Team was there to conquer.
Check out the Infintree blog for the latest with the Tales from the Black Van-dals...
Check out the Infinity surfboards in the new SURFER buying guide, featuring NEWBARIC's art. Newbaric did up boards #1,2,3 and 5. Mainframe from Atwater did the art on board #4.
Good clean fun. Go grab a mag, read up on the boards. See you in the water...
Some photos of the art done at ART ATTACK! Painted live by myself, for all to see. Wasn't sure how a "live" painting session would work out, but all went smooth. Great weekend. Great crowd.
The Collection from ART ATTACK!
"9-5" Acrylic on canvas. Over 4ft tall. This is a BIG canvas for a BIG bird. Doin' his time...
'3 Elephants' See them, two halfs and and upside down elephant? Look harder.
"Trunked" This guy has a trunk mask on. So fun. He's tall...
'Newbaric KE' What's an art show without the Newbaric mask making an appearance. Canvas splatters courteous of Dutchess.
The Sela ART ATTACK! show was a huge success. Good people, good music and pretty darn good art, if I do say so myself...
The girls had a great fashion show to show off the new line, Dustin Franks held it down with some warm and fuzzy music and I was there to do some live paintings for all to witness. It was a little strange being in that element while painting, but I pulled it off. The lucky winner of the raffle walked off with the "9-5" bird painting. Enjoy.
Thanks to all my friends and family that came out to support. Katie, Grandma, Mom, Dad, Stacers, Dylan, Cassie, Tom, Emily, Hailey (She's a famous rockstar) Dave - Blurr, Mary, Ember (she made Dave and Mary go), Engle, Larson, Robby and Mad Mike. So rad. Thank you.
Head on over to the Newbaric FLICKR page for more photos...
Something about this image. Not sure what it is. I knew when I took it that it was going to be a good one. The colors, negative space and the image of a man-made industrial crane reaching towards the moon and outer-space. Kind of surreal. Don't you think? Oh yeah...
