Hello to all my loyal followers. Myself (Brian Lindstrom, that's who I am), Newbaric Design Co., and all thing good have been featured in the OC Gazette. Pick up a copy at your local business, or if you are somewhere else on this lovely planet, surf on over to the OC GAZETTE's website to see the article.

Thank you again to Lisa, Blythe and the rest of the crew holding it down at the Gazette.

Letter i wanted to show of it's iconic potential with it's debut post. Not sure what it's an icon of. Just some silly spinny randomness. I call this iLogo 2.0.

Check out the OC Gazette article on Newbaric here.  We talk about life, design and how I do my deal. You can't miss this one, or maybe you can...? Thanks to Lisa and Blythe and everyone at the Gazette for writing the article, much appreciated. I will post an official OC Gazette post next...

This is the letter H's last performance, and it's decided to go solo. H thought it was time to strip back all the visual clutter and focus all the attention on itself. Selfish? Maybe. A mistake? Only time will tell. Necessary? Absolutely.

Wardrobe provided by Garamond.

Head on over to the Brandaid section to read about Australia's attack on the branding of tobacco companies. 

The letter H has gone plaid. Baskerville looks good with plaid, I think. What's your thought on the state of plaid and flannels? H is all ears...

A simple update from yesterday. H, all grown up. Found it's way, and moved all the way across the page.

Not much to see here as far as ground breaking creativity, just a nice jump-start to the day of design. The design quota is a nice little work shop for good and bad ideas. Carry on...

Welcome H. Make yourself at home, for the next few days. 

I am planning a change of direction in the near future. I will come back to the alphabet later, but something fresh is being called upon. More to come...

Newbaric's buddy-ol-pal, Joe Turpel, will be announcing the WCT Billabong Santa Catarina event in Brazil this week. Tune in to hear 'the voice' narrate the turn by turn of surfers like Slater, Irons, Jordy, Dane and the rest of surfing's heavy weights. Playing with the big dogs. Congrats Mr. Turpel, have fun in Brazil... Tune in here for live coverage.

I know WCT is now the ASP World tour. Old habits. WCT still has a nice ring...

After the contest is over and Joe is back in the states, you can catch him on Thursday nights at the Hill Street Coffee House's open mic in Oceanside. Good tunes by this up and coming singer/songwriter. See you there...

The G is going lower case today. Keeping it in the Rockwell family. It's fun to see the lower case shapes playing against the uppercase. Sits nicely within the capital G. Same color scheme, with some new shapes added. Shapes create movement, and this g is dancing. You can use that...

This is the sibling of yesterday's TDQ G. The positive space. I really like the vibe that comes through with these colors and subtle texture. A little sense of nostalgia from design's past. If I do say so myself... Brought to you by the typeface, Rockwell. Of course with the addition of the wedge on the counter of the G. The arrow may be the cheapest trick to create movement and motion, but it just works. 

The letter G is up and ready to show off. A little display of negative space. Funny how your eyes will complete an image, especially when you know what to look for. Welcome Mr. G. Welcome...

Univers and the letter F take us in a new direction, for today. Those crazy letters, always doing their own thing. Go ahead, read up on F. Not sure what any of that means. All that history and reason. Leave it to the Greeks. Imagine a bunch of humans wearing leaves and togas whipping up an alphabet. Nice work...

The fence is an F. The F is a fence. Master of disguise, the F is...

Happy Monday to all. This is a week of deadlines. Time to get crackin' and creative. Some new work to be posted soon. For now it's classified. I could tell you, but then I would... I can't tell you.

Oh to be an F. Stretching itself across the lawn. Welcome F to the show, let's see what it can do... Stay tuned.

E3MW. All good choices. Speaking of choices, wow. What a day. Let's just say 2010 is going to be non-stop. 

The letter E has worn out it's welcome. F, come on in...

Ah, so many times in design we try and over think type and image. Here is a nice image of some great architecture, but where to put some type? That's the conundrum. I had a little meeting with the letter E, and decided a nice red stripe in some bright green grass would suit it well. Good call E, good call. Keep it classy. Don't worry, I will venture back into some more experimental type solutions. It's always nice to reign it in every so often to apply some real world applications...

UW Madison. Great place and great people. Badgerland.

The letter E. So subtle, hidden among the board. Not sure about you, but I always enjoy having the company of the letter E while playing scrabble. So dependable.

The letter E is so stealth. Playing hide and seek in the trees. Go, find it. Don't be afraid, it's just Garamond having some fun...

Just wrapped up a birthday invite collab with Dutchess Paper. Good times and fun invite. I didn't include the inside with the birthday details because I didn't want you crashing a one-year old's birthday. So fun...

The letter E waited patiently, and now it has the stage. I present the letter E, overlayed on the Art and Architecture department at UT, Knoxville.

There is some exceptional graphic design work being done at Tennessee. Great facilities and faculty. It was refreshing being immersed with the great design that adorned the walls. And damn, the letterpress shop and print facilities were something to covet. 

Rocky Top, Tennessee...

Look at that, the letter D is sneaking in one more day before E arrives. Mixing some textile textures in there with a flocked script D.

Just got back from a cross-country tour. Thank you Knoxville, TN and Madison, WI. Two great places with some seriously nice people. I will post some photos of the visit later. I have to say some of my favorite photos came from inside the University of Tennessee's Art and Architecture building. I could sit in there all day and just gander at the interior space.

The letter D has never been so colorful. A few overlapping layers from previous design quota posts, mixed with a new custom letter D. What a great way to start a Wednesday morning, eh?

Good morning Madison Wisconsin!

I would like everyone to give D a warm reception. Here's another one of those 'found' D's. A little abstract in nature, but not in shape. Keep sending in those found images of letters. Look deep into the photographs, there has to be a letter somewhere!

Good morning Knoxville...

Hello there all Humans! The Haiti Poster Project posters go ON SALE NOW! Head on over to pick up a poster and support the relief efforts. All money goes to Doctors without Borders. Some great work from some great designers. Go get'em!

Posters start at a low price, and the more that sell the higher the price goes. Get them while you can. 

Look at this, the whole family made it. So great. I have a feeling this will be the last time we see the letter C for a bit. D is knocking at the door.

Another start to a great week here at Newbaric. Don't forget, The Haiti Poster Project posters go on sale today. Get yours!

Happy Easter to all. Enjoy your day and I will see you all tomorrow for another Design Quota post. I know you are just waiting ;)

This is part of a design I did for Coast Hills SVBS. 

The C is the wheel, the wheel is the C. Not overly complicated. Sometimes it's fun to look at objects as letterforms. Granted, this is not much of a stretch for the imagination, but it is a C. Send me a photo with your letter C, or any letter for that matter, and I will toss it on the TDQ.

Do it. 

Good Friday to all. Looking forward to the service tonight with multi-sensory overload. No talking, just images. It's hard to understand sometimes how Good Friday is good, considering what took place. But it sure is nice for all of us. Thank you God.

It's the little things in life that really get me going. Like this 1/8" thick, laser-cut, plastic, Newbaric logo. I mean, it's a work of art really.

Thanks to the guys at Calfin USA for getting things done. Some smaller versions of keychains coming real soon. It's just what you've been waiting for, I know...

This C has been working out. That is exactly what the inside of a letter C looks like when you peal back it's epidermis. Muscle and more muscle wrapped around the boney C structure. I learned that in anatomy of Typography. It's a messy job dissecting letter forms, but that's what we do...

Back to work. Been a very busy week and there is no break in site. Just the way we like it. I will be posting some new work here pretty soon. Good things happening with Rhythm, Infinity and 36 Alterations. 

Scalpel. Scalpel...

Put your hands together and give a warm welcome to the letter C. The letter C sure does know how to make an entrance. C's got flare.

Tune in tomorrow to the same bat site at the same bat time, for more Design Quota action.

Guess who's back? B is back. Consider this an encore ;)

How many variations of the letter 'B' can you find in the swirls? Almost like counting stars. Send me your answer or leave it below. Do it...