So it's been awhile since the last post. I am sorry that I have neglected your branding needs as of late. It has been a great and busy last few months at Newbaric. Things are only getting busier, so I figured I would take this minute to create a new BrandAid post.

I had been putting off renewing my AIGA membership for a little while. I know, shame on me right? Well for those that don't know, AIGA is THE Graphic Design association for all things design. I have been really analyzing my brand and company and seeing what works for me and what falls a bit short. Is AIGA worth the membership?

I encourage everyone, as a way of brand awareness and self-education, to join their particular professional group that best represents them. They usually provide some great resources, good ways to connect and a certain level of expectations for being a member. Although dues may not be a fortune (AIGA is $295), it still begs the questions, "can this money be used more wisely?" As you can already imagine, I  decided it was worth the plunge, again. Every time I make this decision it comes down to "what is important for my company and the design profession?"

As a designer, I wish there was a mandatory certification process to become a designer. There are too many hacks in our profession that take client's money all day long and produce visual disasters. Before everyone gets all crazy, yeah you, the certification doesn't have to be in the form of formal schooling. I chose the design school route, good for me. I know a lot of people that did not do the school route and are fantastic designers. They schooled themselves. But there has to be an appreciation for good design and what has come before and what the possibilities are to take design to another level. Otherwise, be a desktop publisher. Stop the indifference. 

If keeping my status as an AIGA member current means there is a possibility that some day designers will be held accountable, I am all in. There are things I would like to see them do different. I want there to be standards for the design industry, there should be more awareness that AIGA is THE organization that all clients should look to for a reputable designer. If people know that being an AIGA designer means the same thing as finding an "Insured" electrician, or and "ASE" Mechanic or a "PHD" doctor, then we might find see a whole new era of design and accountability. They could use a fresh update to their stale logo too. After all it is representing everything design...?

I think supporting your appropriate organization not only establishes your commitment to your profession, but also your clients. 

I am thinking of posting next time about the importance of giving back. That might mean mentoring young professionals donating time to non-profits or what have you. Stay tuned...