I LOVE PRINT design. That being said having a creative solution to a design problem does not always mean that print is the answer. Fast Co. said it best with this video. The video keeps you watching and engaged, all while getting the info you need from an annual report. That is tough to do, as annual reports can be dry and repetitive. I am not an Argos stock holder and it kept my attention...

Kudos and congrats to Argos for having the vision and open-mind to see this through. It says a lot about your brand and strategy. If they are willing to push the boundries with their annual report, you could assume they are doing great things with their own business.