Logorama is the short film that just won an Oscar. Now, I could care less about the Oscars, the award or even the film/storyline. I don't watch award shows and still am not sure how/why they choose the winners. Look at it as logos and more logos and all the brands that are represented. You can see the short film here, or go on itunes to buy your own copy.

Case & point. Brands and logos make the world go round. If you watch this film notice the different feeling you get when you see each of the logos. Each logo brings a certain vibe and emotion depending on your background, childhood and social views. THAT is the power of BRAND! It all starts with a great logo that has the crucial elements. From there it is time to build a brand that allows for emotional reaction to the logo whenever it is seen. The brand is ALL the ingredients that it takes to create the emotions from that one little icon, logo or word-mark. Don't underestimate the power of brand. We have all fallen victim to buying something we didn't need, and sometimes didn't really want. It was the charisma of the brand that sold us the product or service... You can see the full film here or you an buy your own copy at the itunes store.