Design is about ideas and execution. There has been design since the beginning of time. The wheel, the pulley, the lever etc. All have an essential idea and proper execution. They solved problems.

Things haven't changed it's just that clutter has been added. With the invention of the computer so many forget the most important step. The human element. There has to be an idea for any design to be successful. After all, if you are trying to make a point, or sell a product, there is always a reason for why we design. The computer is a beautiful and powerful tool and has helped push the borders of design to areas and places never before fathomable. Without it, there probably is a good chance I would not be writing this article and you, for sure, would not have the means to read it. BUT...

A computer cannot think, create emotions or calculate the human element. We are more than pixel pushers. We design movements, create awareness and pique emotions. We must establish ourselves as top thinkers and thought provokers. Keep creating posters, logos, ads and all other graphic designs and visual communications. But do it with an idea, the process and the end result in mind. Does it make your brand stronger? Does it break barriers and create a vernacular that is understandable to your market?

I read a great tidbit on Dexigner today. It's about time Designers take the reigns and initiative on brand design and marketing. Clients and Designers alike need to realize that we are in the business of ideas and brand building. Design and graphics are essential steps that need to be taken to build a successful idea and brand. Check out the article here.