So it has been WAY too long since a brandaid post has been created. For that, I am sorry. I am not sorry however for the amount of work that Newbaric has been blessed with this year. Thank God, and thank you.

I finally have something worthy to post here, and it is short and sweet.

A huge key to myself understanding the world of branding just a little better has been to look at the masters. It doesn't hurt that my pops is a master guru, and that I have been brainwashed since birth on market strategy and branding. Every time we went out for "quality father-son time," it was trips to 76 Fastbreaks or Starbucks to see the unveiling of the latest store. I was a kid, I thought it was fun, and it was. But it was also my dad's way of working on the weekends, and bringing me along with. I wouldn't trade those times for anything. I plan on doing the same with my kids. Suckers.

Another great inspiration has come from Marty Neumeier and his books: "The Brand Gap", "ZAG", and "The Designful Company". He has worked with the world's best, and his resume spans the Great Wall. If you don't feel like reading, hire Newbaric. That's what we are here for.