So, in case you have been in a hole for the last quarter century, this guy goes by the name of Shawn Stussy. Or better known as just "Stussy". 

This photo was apparently taken in 1981 in Shawn's first shaping room in Laguna. I got this image off of his personal site. I thought it appropriate to write up a Brandaid post in Stussy's honor for multiple reasons. He is a personal inspiration to me as a designer, entrepreneur, and surfer. He has found a way to make his passion his way of life and career, and that is something we can all aspire to.

From surfboard shaper to designer to global icon, Stussy has done it with flare. Deciding what he wants and going after it. A lot of things complicate getting to where you want to be and it shouldn't. The style that Shawn had in getting to where he is, seems to be that straight forward approach we all would like to follow. Not to be confused with effort. Building a brand like Stussy took time, effort and a lot of work, I am sure. If you were to read his bio on his homepage, it would seem like it all came together while pursuing the dream. I don't know Mr. Stussy and am making these assumptions based off of his words on his site.

Take note: You don't have time to say "I will live my dream tomorrow." Do it now and don't look back. Who knows where you will be in a quarter century if you attacked life like Mr. Stussy. Brands flourish when the person at the helm has a zest for life and their passion.