I told you M was ambitious. It went off and started it's own airline. You know how much money and time that takes? Yup, leave it to M. They are headquartered in Chicago, as you can tell from the background image. I took this photo out of the window on my way to Madison, WI a few weeks back... Oh and yeah, that;s Wrigley Field in the bottom left-hand corner...

OK, so it may not qualify for a legit logo of brand identity, but I do feel more thought and effort was put into this airline identity in my 10 minute Design Quota post, than was put into UNITED's new identity. If you have not seen one of the most flat rebrandings (if you can call it that), take a look here. United and Continental merged, and have kept the United name, but everything else screams Continental. Wow, United gets rid of one of the most iconic and timeless identities (designed by legend Saul Bass) and settles for a generic, unimagintive identity that is the Continental 'globe'. Not to mention taking on all the emotional baggage that Continental has. I have purposely never flown on Continental because of all their headlines they seem to make, and now I have to be reminded of them when I fly United? No thanks...