I got to this link from Quipsologies and those clever people at UnderConsideration. Here is the original link for this story.

Now not everyone has gone over the edge and etched their favorite logos into their flesh, but I am sure there is a certain correlation that all of these icons share. They have all spent more then a few bucks and a couple minutes on their brand.

The Apple logo I get, kinda. But Windows? That is when you know your branding is working. You have convinced someone to tattoo themselves with an icon that represents instability and second-best ;) I am not sure who would get any of these put into their permanent collection of body art. Wordpress? Firefox? WENDY'S? Coke??? Search Engines??? When you are passionate about a search engine (Yahoo, Google etc.) you know you have hit the branding apex. You have branded nothing. Kudos.